software

Effective Strategies for Marketing Enterprise Software

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Effective Strategies for Marketing Enterprise Software

Launching new software in the market can be a daunting task, but it is a necessary step for SaaS startups to succeed. An enterprise software marketing strategy involves all the steps and techniques needed to create brand awareness, identify target markets and customers, launch campaigns, and measure their effectiveness. Marketing enterprise software is complex and … Read more

Siemens acquires Altair, a simulation software company, for $10.6 billion

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Siemens acquires Altair, a simulation software company, for .6 billion

Siemens has agreed to acquire simulation software company Altair for $10.6 billion in an all-cash transaction, marking a significant consolidation in the engineering software sector. The German conglomerate will pay $113 in cash per share of Altair, valuing the Michigan-based company at $10.6 billion. Altair provides data analytics technology and services to major corporate clients … Read more