Starbucks discontinues highly customized drink orders, now offering standard options only

Starbucks discontinues highly customized drink orders, now offering standard options only

After three consecutive quarters of decreasing same-store sales, Starbucks’ new CEO Brian Niccol is implementing some changes, including reducing highly customized drink orders. Both customers and baristas have been complaining for years about the highly customized drinks and the delays they can cause in efficiently fulfilling orders. In an effort to achieve Niccol’s goal of … Read more