Los Angeles, CA – PRP Group, a Hawke Media Company, and K20 Connect have announced a strategic partnership aimed at providing a wide range of communication solutions to address challenges faced by educational institutions. This collaboration will focus on critical issues such as increasing enrollment, reducing chronic absenteeism rates, and enhancing efforts in teacher recruitment.
By combining PRP Group’s expertise in public relations and marketing for the education sector with K20 Connect’s senior-level educational leadership and communications strategies, the partnership offers a comprehensive suite of services designed to improve educational outcomes.
“The challenges that school districts face today require new, strategic approaches to district communications,” said Jacob Hanson, Managing Director of PRP Group. “This partnership allows us to provide guidance to leadership as they assess and refine their overarching communications strategy to empower their brand, share their message, and strengthen their community as they work to boost enrollment, reduce absenteeism, and improve teacher recruitment.”
Central to this partnership is the Strategic Communications Benchmark Assessment, which allows districts to evaluate and refine their brand, messaging, and overall communication strategies. Additional services include education strategy, governance, executive coaching, and education marketing. PRP Group offers comprehensive support through PR strategy and content, crisis communications, media relations, and media coaching—each tailored to guide clients through the unique challenges of the education sector.
“In an era when educational institutions are facing unprecedented challenges, our partnership with PRP Group is essential,” said Dr. Kecia Ray, Founder and CEO of K20 Connect. “By harnessing innovative communication strategies, we are empowering schools to engage their communities, boost enrollment, and attract top teaching talent, ultimately ensuring every student has access to a quality education.”
Addressing Key Challenges for School Districts
For District Leadership:
School districts are grappling with declining enrollment and increasing absenteeism, which directly impact their budgets and operations. The expiration of federal ESSER funding and the rise of school choice legislation further compound these challenges. The Strategic Communications Benchmark Assessment service provided through this partnership gives district leaders a clear path to strengthening their brand, refining their messaging, and engaging their communities more effectively.
For K-20 Education and Edtech Vendors:
The partnership also offers strategic support for education vendors facing budgetary constraints in districts. Vendors must differentiate themselves in a competitive market and adapt to new marketing tactics. PRP Group and K20 Connect provide education vendors with deep market research, strategic communications, and targeted public relations services to reach the right audience at the right time.
To learn more about how we can support your organization, please visit us online at www.prp.group/connect-with-us.
About PRP Group
PRP Group, a Hawke Media Company, is a leading public relations, marketing intelligence, and strategic communications firm specializing in serving the pre-K–12 and higher education markets. With over 20 years of experience, PRP Group has won multiple awards for its work in the education sector. The firm offers media relations and communications services, crisis communications planning, and marketing intelligence tailored to the education market. Learn more at PRP.group.
About K20 Connect
K20 Connect, led by Dr. Kecia Ray, is a women-owned consulting firm specializing in strategic communications, change management, and market research services for school districts and education vendors. With Dr. Ray’s background as a former superintendent and educational leader, K20 Connect provides customized and effective solutions to navigate the challenges of modern education. For more information, visit www.K20connect.com.
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