The bold new campaign by e.l.f. Beauty spotlights the company’s FY 2024 Impact Report and its progress in supporting people, product, and the planet. The company’s vision is to be a disruptor with a kind heart and to make positive impacts in various areas. The campaign, titled “Dupe That!”, encourages the community to engage with the Impact Report and participate in the company’s efforts to do good and be good.
e.l.f. Beauty believes in lifting each other up to create a better environment for all, emphasizing the importance of companies working together to improve collectively. The company’s ethos focuses on purpose, people, performance, and possibilities, aiming to use their platform to make the world a brighter place for everyone.
The “Dupe That!” campaign is being promoted through various channels, including LED screens in New York, a two-page spread in The New York Times, and e.l.f.’s social media platforms. The campaign highlights the company’s commitment to democratizing access to beauty, donating profits for positive change, promoting diversity on its board, and supporting cruelty-free practices.
e.l.f. Beauty recently released its third annual Impact Report, detailing its actions and progress across its brands. The company also collaborated with North Carolina A&T University on the Not-So-White Paper, emphasizing the importance of board diversity in the success of publicly traded companies.
Overall, e.l.f. Beauty aims to be a different kind of company that operates with positivity, inclusivity, and accessibility. Their mission is to make the best of beauty accessible to everyone while giving back to organizations that make a positive impact.
For more information, visit e.l.f. Beauty’s website.