We have all been using photo filters and related tools for years to enhance our faces, food, and fall decorations. AI tools go beyond simply improving lighting and getting rid of red eyes by fundamentally altering photos.
Google Photos offers various generative AI features that can modify an image. However, Google will now indicate if you have used these tools on a photo for transparency purposes.
Starting next week, any photo edited with Google’s Magic Editor, Magic Eraser, or Zoom Enhance tools will display a disclaimer in the Google Photos app. This update aims to address the ease of using AI editing tools that may not be obvious at first glance. Google hopes this will prevent confusion regarding image authenticity, whether unintentional or malicious.
Google already marks a photo’s metadata if it has been edited with generative AI according to standards set by the International Press Telecommunications Council (IPTC). This metadata is typically only visible when examining the data behind a photo for investigative or record-keeping purposes. However, the update will now show this metadata along with more basic details like file name and location.
Google is not only applying transparency measures to its AI tools but also to any blended image. For example, features on Google Pixel 8 and Pixel 9 smartphones like Best Take and Add Me will also receive a disclaimer. Best Take merges multiple photos of a group into one to showcase everyone at their best, while Add Me can insert a person into a picture. These features involve synthetic image creation, prompting Google to tag them as composed of multiple images rather than solely using AI tools.
The change may go unnoticed by most users unless they are particularly cautious or suspicious of a photo’s authenticity. However, professionals are likely to appreciate Google’s efforts to maintain credibility in the face of AI editing capabilities that can deceive the eye. By implementing these tags, Google aims to enhance trust in photos.
Google’s decision reflects the evolving landscape of photography and digital media as AI tools become more prevalent. It also serves as a marketing strategy, positioning Google as a responsible player in the AI space.