Vevo, the world’s leading music video network, has unveiled the release of GRAMMY-nominated artist Halsey’s Official Live Performance of “Lonely is the Muse,” from her latest album, The Great Impersonator. This performance follows Halsey’s previously released Official Live Performances of “Panic Attack,” “Hometown,” and “Ego.” Vevo’s Official Live Performances are the result of close collaboration with artists and their teams, resulting in exclusive and special performances.
Vevo and Halsey have a longstanding partnership. Halsey first appeared on Vevo’s DSCVR set with “Hurricane” in 2015, followed by LIFT Live performances of various songs in 2015 and 2016. In 2017, Halsey released Vevo Presents performances of several songs. To visually interpret her new album, Vevo and Halsey collaborated to create four intricately designed videos, each capturing a different music aesthetic from the ’70s through the early 2000s. The series features interconnected stages that allow Halsey to travel through different musical decades. Shot on 35mm film stock, every creative detail of the production was carefully curated to be period-specific, from lighting design to the instruments used by the band. In each performance, Halsey goes beyond impersonation to truly embody the spirit of each musical genre.
Halsey’s Official Live Performances started with the 70’s-inspired “Panic Attack,” followed by the country-influenced “Hometown” in the 80s, and the 90s alternative sound of “Ego.” The series concludes with the 2000s-inspired “Lonely is the Muse,” where Halsey is dressed in an emo-inspired look sourced from a renowned wardrobe rental house in LA. Adding her personal touch, Halsey even did her own makeup using products from her own cosmetics line, About Face.
JP Evangelista, SVP of Content, Programming, and Marketing at Vevo, commented on Halsey’s unique vision and creativity throughout their collaboration over the years. He highlighted how each performance in the series reflects a different era, taking fans on a nostalgic journey through time and introducing them to Halsey’s various personas. Vevo looks forward to releasing the next installment of the series.
Official Live Performances are Vevo’s flagship original content, showcasing collaborations with top artists in the music industry. These performances are the result of close creative collaboration, offering exclusive content tailored to fit the vision of each artist. They serve to connect artists with their global fan base, adding to their visual library.
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