New Real Estate Report Shows Increased Participation of Women.

The real estate sector has always been considered a men’s sector. But according to the recent data collected via the “ANAROCK Consumer Sentiment Survey”, real estate has become the preferred choice for women surpassing investments in gold and fixed deposits.

The survey shows an upward trend in participation from 57 per cent in 2019 to 64 per cent in 2021. 26 per cent of the women who participated in the survey declared investment as their motive while 74 per cent cited the end-user perspective. According to ANAROCK Chairman Anuj Puri, “While women have always been a key part of families’ home buying process, the trend of their becoming independent buyers and investors is more recent.”

The survey also collected data on the preference of the budget and the type of property. Around 36 per cent and 41 per cent of women preferred to live in 2BHK and 3BHK respectively while only 11 per cent want a 4BHK or a larger house.

Dr M Priyamvadha, professor and head of the department of women’s studies at the University of Madras says that financial independence is the key reason for the increase in the interest of women in real estate sector. According to the “Nasscom Strategic Review” published on 15th February, the IT sector has increased hiring of women to 36 per cent in 2021 and over 200,000 women will be hired in FY2022 alone.

“In general, if a woman is financially dependent on husband, parents or brothers, the decision-making capacity in buying a property will be less,” says Dr Priyamvadha. Figures suggest that 38 per cent of the participants of the survey would prefer to live in the city peripheral and 30 per cent within the city limits. 11 per cent said that they prefer to have a property in the heart of the city.

Experts suggest that the demand for high-end residential houses has increased in 2021 due to the boom in the Stock Market. Buyers have now been looking for spacious houses with a hybrid work environment. Around 26 per cent of the buyers in the last 18 months have purchased houses to upgrade their lifestyles. The report also says that 75 per cent of the rich will invest in properties worth 5 crores or more in the next two years.

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