There was a time when real estate developers were reluctant to use technology. The sector banked on the traditional methods to survive. The realtors were focused on using all the offline techniques to generate leads or reach out to the potential buyers. Most of them were not aware of the way to start the digital journey in this particular sector. Choosing the right digital channel was a big challenge for them.
However, there came a time when the focus started to shift from offline to online marketing trends. Real estate developers like Modi Builders in Hyderabad have started to chart marketing strategies through online methods. Meanwhile, real estate advisory companies came up with a classified platform to help buyers and sellers connect with each other, for a better exchange of information. Realtors started to get the understanding of which platform works best for them, and a new trend started to change the landscape of this billion-dollar industry.
The process of converting the offline listing platforms like newspaper and magazine to online by digitizing the content started in full flow. The realtors started to implement the latest digital marketing trends to capture valuable leads. They started to choose various campaigns to target the right audience through a filtered lens and increase the chances of convertibility. With digitization promising to disrupt the real estate industry, developers like Modi Builders quickly adopted the change and made a difference.
When the growth of several platforms complicated the digital marketing mix, the group started to do things differently. They started to align the metrics with the objective of their strategy through digital media campaigns. Currently, they are using well-known platforms like Facebook, Google, etc., to drive the attention of the potential consumers. As a result, Modi Builders is generating valuable leads, driving higher advertising effectiveness. The group has a clear advantage of having a better understanding of the traffic as it deals with various touchpoints on social media and oth er platforms.
With a sophisticated audience filtering, it is becoming easier for real estate companies to maintain consistency in their strategies. Although the disruption has already happened in the sector, it will be important for the real estate businesses to form long-term winning strategies, because the companies relying on digital technology will be ruling the roost in the coming years. The competition is rising with digitization bringing transparency into the sector. At this juncture, the only way to compete with social giants is to get a deeper understanding of the same.
Real estate companies with less knowledge pertaining to the digital world will find it difficult to survive. The expectations of customers are changing, as they are becoming used to searching things through online platforms, rather than searching them manually. All those things that are not present in the digital world are failing to lure the customers and losing their charm rather quickly. It is time that other real estate developers take a leaf out of the book of Modi Builders to ensure a smooth transformation into the digital world.