Globalization or Superstition: Curios Case of Missing 13 in Real Estate

11, 12, 14, 15… Have you ever experienced this in a high rise building? Be it an apartment number, a floor number, the number 13 is hardly associated with a building. Buying a house is considered as one of the biggest investments in India. Urban zones of the country are all almost exhausted and congested, thereby leaving very little scope for one to design their house as per his own will. Hence, most of them turn their attention towards a housing complex, society as it offers right prices and good amenities.

The number 13 impacts both the residential and commercial sectors equally as buyers often avoid investing in the 13th floor. Due to this belief, the real estate sector avoid using signs that displays the number.

Jayesh Dave, Chairman of Jayraj Builders Vadodara, says, “Buying a house is a very big decision in our culture as for most of us it’s a lifetime’s earning. However, there seems to be no mention of the number 13 being unlucky in the Indian scriptures as the festivals like Baisakhi, Lohri are celebrated on the 13th day of month in India. Hence, it would be safe to assume that this superstition is a part of globalization and has been introduced in India in the last few years.”

If it’s not an Indian superstition then why is the number 13 considered unlucky? “Real estate market in urban areas thrive on well-furnished houses with best amenities in the market to attract the consumers. The belief is due to the globalization and the entry of MNCs. As the primary target of these housing complexes is the big MNCs and NRIs, they often prevent using number 13 in the building,” explains Mr. Jayesh Dave.

It would however be incorrect to say that the number 13 doesn’t exist in a building at all. People do currently live on floor 13 and many ongoing projects in India continue to include the number in their premise.

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