Luxury Interiors made easy is the new mantra for home owners across India. Home Owners have typically faced problems with finding furniture and interiors solutions in a highly fragmented and unorganized sector. While independent furniture showrooms have mushroomed across all the major metros and furniture shopping online has been on the uprise, there is still a lack of solutions providers who can complete a turnkey job for a consumer.
It is this stark gap in the market that Focus Frame Luxury Interiors aims to capture. FocusFrame was founded with a vision to build a nation-wide Interiors brand that caters to the interiors and furniture requirements of today’s urban home owner by providing them access to international designs, quality furniture with warranties and execution with an assembly-line type of efficiency.
The shell apartments or villas provided by most top builders are of international designs with good-quality execution.However, when the well-designed and executed shell apartment is handed over to a consumer, he is then dependent largely on a highly fragmented and unorganized sector of carpenters, contractors and interior designers for the final finishes and fit-outs in his home. Even though there are multiple furniture brands offline and online, they still largely cater to single-item purchases and do not have comprehensive solutions for a complete interiors package which includes a Kitchen, False Ceiling, Wardrobes, TV Unit, Lighting etc – items that a new home owner needs before moving in to his home.
While there are a large number of independent local interior designers who can do that for you, there aren’t many nation-wide brands for residential interiors that consumers can trust their expensive homes with. Today’s consumer is well travelled and exposed to international designs and wants to see those tastes reflected in his home. Focus Frame differentiates itself by providing fully imported European furniture solutions for their clients that are delivered like clock-work with a turn-around time of 45 days per home from design to final installation.
The Company currently has its offices in Mumbai, Bangalore and Hyderabad and plans to expand to other metros soon. They can be contacted on firstname.lastname@example.org or via their website www.focusframe.in