15 effective ways to promote your real estate business online

In this digitally driven world, online marketing is gaining popularity across the world. It can be effective as a real estate marketing strategy as well.

Online marketing strategies help in various ways – growth of a brand, expansion of lead databases and boosting bottom lines. As it is becoming necessary for every business, even real estate firms have a chance to attain its benefits. Not understanding how to make use of these strategies in the best possible way can prevent a business from success.

Real estate marketing strategy

We’ve got you 15 highest performing online marketing strategies that can help in the prosperity of your real estate business.

1. Business information on home page:
The most obvious promotional opportunity can be grabbed if businesses share their information on the homepage of websites. Including an intro to how you can help customers with what you are is all that is needed.

2. Detailed Bio page:
A good real estate marketing strategy doesn’t always need big steps. Just filling out the information about your goals, history, rewards and other important facts will give your business a chance to shine.

3. Include a contact page:
If your website doesn’t include any contact details, you’ll lose onto the potential customers. Telling the audience how they can get in touch with you is a basic necessity.

4. Work on you search engine optimization (SEO):
Creating a website that can gain the SEO value by Google is of utmost importance. Taking out time to optimize your website for SEO is a great online marketing strategy.

5. Setting up a PPC campaign:
Developing a keyword-rich PPC ad campaign as Search Engine Marketing (SEM) can improve your brand awareness. Moreover, your returns on investment can improve, bringing in numerous leads.

6. Blogs on latest news and updates:
Updating blogs an articles on the latest real estate events will gain you more credibility. Finding out what is going on in the industry and sharing your opinions can be a great real estate marketing strategy.

7. Articles on market trends:
Realtors must find information by following the real estate blogs and industry resources. Writing about such secondary real estate information can be good source for promoting your business.

8. Press release:
Press release are not yet old school. If published on reputable online publications, press release can bring a fair amount of traffic and encourage company interest.

9. Invest in an Online Reputation Management firm:
Real estate marketing strategy can also be created by the perception management firms. Offering the best strategies for your business, ORMs can build the most favorable online reputation for your business.

10. Submit your site map to Google:
To learn about your website’s info and pages, Google uses your site map. You sites can become searchable, if Google knows about it.

11. Promote yourself on Facebook:
The most reliable way to connect to your audience is to be present on Facebook. It is the best way to spread your business and being all-time connected with the masses.

12. Be active on Twitter:
It is another great social media for marketing of your business. Sharing your personal opinions and thoughts is a good way to stay connected with the audience at a personal level as well. Moreover, you can always talk about your new ventures.

13. Create your podcast:
Various real estate professionals use podcasts to discuss the latest industry happenings. Creating your own podcast and discussing about whatever you’re passionate about is all you have to do. This can prove to be a great real estate marketing strategy.

14. Responsive Website:
Consumers prefer websites that are responsive and can be viewed easily on their smartphones. A responsive design is important for your websites are important to keep the potential consumers intact.

15. Be active and open:
The easiest way to promote your business is to be active and engage the audience. Availability to respond to the questions by consumers is much needed. These personal touches go a long way in building customer trust.
Covering a wider range of audiences, these real estate marketing strategies can make your business flourish online.

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About The Author

Hassan is one of our Senior Analyst here in the Horizons Cottages realty blog. He received his degree in strategic journalism from the Indian Institute of Journalism and New Media. After his extensive practice of the degree, Hassan moved to New Delhi and contributed to various media platforms. One of Hassan's most significant achievement is covering the transition of Indian's realty sector.

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